Electronics manufacturer LG East Africa and retail giant Naivas met on the football pitch in the spirit of friendly competition at the Sameer Business Park, showcasing the power of football to unite.
The high-tempo match saw both sides battle it out for glory with Emmanuel Mutiso, Dennis Makori,
Martin Njau sealing the victory for Naivas team even as players displayed grit, teamwork, and plenty of
flair on the pitch.
“Sports bring out the best characteristics that embody corporate ideals such as determination and
teamwork. Today, we were reminded that competition can be a good platform for connection. This
tournament has gone a long way to strengthening our partnership with Naivas and helped both our
teams to bond further,” said Donghun Lee, President for East Africa, LG Electronics.
Naivas echoed the same sentiments with Tim Kajume CHRO,Naivas emphasizing that the tournament
reflects the company’s philosophy of community and collaboration.
“This was a football match in celebration of unity and togetherness. When our teams met on the pitch,
they did so with the values that drive us every day to deliver value to our customers while uplift each
other. We are thrilled to have shared this platform with LG East Africa and look forward to many more
opportunities that bring us closer together,” said Tim Kajume CHRO,Naivas.
Winners took home a variety of prizes from LG East Africa including 4K OLED TVs, sound bars and
home theatres systems, the XBoom portable Bluetooth speaker and much more.
The spectators were also winners thanks to the lively entertainment and interactive zones where
spectators sampled products and offerings from Farmers’ Choice, Bio Foods, Naivas and LG
Electronics.
“This is the first of many initiatives that bring us closer to our partners and create a wider ecosystem
that also embraces their partners. By coming together in this way, we are only strengthening our
business relationships and building a culture of collaboration that benefits everyone involved. Activities
like today’s match give us the opportunity to showcase products in complementary categories and
spark fresh ideas on how we can deliver even greater value to our customers,” added Mr. Lee.
