By VoiceNews.africa Editorial 
Naivas culminates its homecoming in Nakuru with a grand celebration and the Launch of ‘Naivas Kikwetu’ Festive Campaign.
Naivas Supermarkets, Kenya’s leading retail chain, today brought its 35th Anniversary homecoming journey to a
triumphant close with a grand celebration at the Sarova Woodlands Lawns in Nakuru, the birthplace of the iconic Kenyan retailer.
Following the emotional and symbolic heritage caravan from Nairobi to Nakuru, the celebration marked a powerful
moment of reflection, unity, and renewal.
For Naivas, Nakuru is more than a location; it is home, and this return represents a full-circle tribute to the people and communities that shaped its success.
The celebration was not just about
looking back but a premier platform for mutual partnership and growth.
The public festivities at the Sarova Lawns featured live entertainment, interactive brand booths, shopping offers, and
giveaways, bringing together thousands of customers in an atmosphere of joy and connection.
Meanwhile, the Naivas leadership team visited all four Nakuru outlets, delighting shoppers with gift vouchers and words of appreciation.
In the afternoon, Naivas leadership hosted an exclusive luncheon for its suppliers, partners, and other guests, held in a
private tent at the Sarova Lawns.
During this heartfelt gathering, outgoing CEO Mr. David Kimani was honored with a
special commemorative gift, symbolically crowning him the “Naivas Shepherd” in recognition of his visionary leadership and contribution to the company’s remarkable journey.
“This homecoming has been a reminder of where our story began and why it continues to thrive. Nakuru will always be
at the heart of Naivas — it is where our values were born, and where our next chapter begins.” Said Andres Von Paleske,
the Naivas new CEO.
Outgoing CEO, David Kimani said that “The Naivas story is one of family, perseverance, and shared progress. This
celebration is not just ours; it belongs to every Kenyan who has believed in us and grown with us.”
“Naivas has created a powerful platform for partnership, one that combines celebration with meaningful engagement.
This event demonstrates their commitment to growth that benefits everyone involved.” Said Tropical Heat CEO, Sawan Shah.
The day culminated with the launch of Naivas’ 2025 Festive Campaign – “Naivas Kikwetu”, a rallying call that celebrates the Kenyan spirit of togetherness, tradition, and shared joy. The campaign will roll out across all Naivas branches and key media channels nationwide, ushering in the festive season with renewed energy and appreciation for the Kenyan way of life.
As the celebrations conclude, Naivas reaffirms its enduring brand promise “To make your everyday shopping experience memorable, rewarding, and proudly Kenyan.