Naivas has officially launched its newest outlet, Naivas Ruaka, marking the supermarket chain’s 114th store in Kenya. The opening strengthens Naivas’s footprint in Kiambu County and reaffirms its commitment to providing convenient, quality, and affordable shopping to the rapidly growing Ruaka community.
Located in one of Nairobi Metropolitan Area’s fastest-growing residential and commercial hubs, Naivas Ruaka is designed to meet the needs of modern shoppers. The store offers a wide range of groceries, fresh produce, bakery items, and household essentials, all in a modern, customer-friendly environment prioritising convenience and efficiency.
Speaking at the launch, Cyrus Mathenge, Head of Store Operations at Naivas, said:
“Our focus is always on the customer. Naivas Ruaka brings our commitment to value, quality, convenience, and efficient service to life while creating jobs and supporting the local economy.”
The supermarket’s growth continues to rely on close collaboration with local manufacturers and suppliers, strengthening Kenya’s local supply chains. Mr Javin Hutchinson, CEO of Bake Easy, welcomed the new store as a significant opportunity for shared growth.
“Naivas believes in partnership. Their expansion, including Naivas Ruaka, allows Kenyan-made products to reach more households and supports local businesses,” he said.
Beyond serving the Ruaka community, the new store contributes to employment creation and supports small and medium enterprises through Naivas’ supplier ecosystem.
With Naivas Ruaka, the retailer continues to cement its position as a leading supermarket chain in Kenya, delivering quality, variety, and accessibility to households across the country.
