Naivas Supermarkets today officially launched Naivas Ni Kwetu, a new brand campaign that celebrates the people, partnerships and communities that have shaped the retailer’s journey over the past 36 years.
Naivas Ni Kwetu is a declaration of who Naivas is and who it serves. It reflects the retailer’s belief that every connection matters, from the farmer to the family, the artisan to the community, the SME to the home, and the employee to the customer. Together, these relationships form the everyday journey that connects millions of Kenyan households.
For over three decades, Naivas has grown alongside Kenyan communities, bringing trusted retail closer to where people live, work and raise their families. Today, with more than 110 stores across the country, Naivas has become the neighbourhood supermarket that millions of Kenyans know, trust and proudly call their own.
As communities continue to grow, Naivas remains committed to growing with them, ensuring families have access to Fresh. Quality. Choice. Value – Bei Poa. wherever they are.
Built around these enduring promises, Naivas Ni Kwetu reinforces the retailer’s commitment to delivering
an exceptional shopping experience while remaining proudly Kenyan, deeply rooted in its heritage and closely connected to the communities it serves.
The campaign also highlights the broader role Naivas plays in supporting Kenyan livelihoods. Every product
on its shelves represents the efforts of farmers, manufacturers, artisans, entrepreneurs, distributors and employees working together to serve customers across the country.
By strengthening these partnerships, Naivas continues to contribute to local enterprise, job creation and sustainable economic growth.
The official launch at Greenspan Mall was accompanied by the Naivas Family Fun Day, bringing together customers, employees and their families for a day of celebration, entertainment and community engagement.
The event reflects Naivas’ belief that retail is about more than shopping, it is about building meaningful
relationships with the communities it serves.
Running alongside the celebrations was the Supplier Showcase, recognising the invaluable contribution of
Naivas’ supplier partners. The showcase highlights the innovation, quality and collaboration that enable the retailer to consistently deliver fresh products, extensive choice and exceptional value to customers across
Kenya.
Speaking during the launch, Naivas Chief Commercial Officer, Jorsen Patten, said “Naivas Ni Kwetu reflects the heart of our business. It is a celebration of the people who have built this company together, our customers, employees, farmers, suppliers and communities. For 36 years, Naivas has grown alongside Kenya, and this campaign is our commitment to continue serving Kenyan families with Fresh. Quality. Choice. Bei Poa, while strengthening the partnerships that make this journey possible.”
The launch of Naivas Ni Kwetu also reinforces the retailer’s continued investment in Kenyan communities through support for local producers, manufacturers and SMEs, while creating opportunities that strengthen the country’s retail ecosystem.
As Naivas looks to the future, the company remains committed to investing in Kenyan communities,
supporting local enterprise and creating meaningful experiences that bring people together. Guided by its purpose of delivering Fresh. Quality. Choice. Value – Bei Poa, Naivas will continue growing alongside the families and communities that have made it one of Kenya’s most trusted retail brands.
Naivas Ni Kwetu is a celebration of belonging, partnership and a celebration of Kenya.
