As the private sector continues to redefine its role in Kenya’s development landscape, Bangbet Kenya is emerging as an example of how corporate social responsibility (CSR) can be embedded into an organisation’s culture — not just treated as a standalone obligation.
With the official launch of “Changing Lives – Powered by Bangbet”, the company has signaled that CSR is not a side project but a philosophy shaping how it does business. The initiative, launched in Nairobi during a heartfelt event at Lord Erroll Gardens, is Bangbet’s latest step in delivering on its promise to create impact that outlasts brand campaigns and marketing cycles.
In his keynote address, David Gichuchi, CEO of Bangbet Kenya, articulated the company’s approach: “This initiative is about transformation, not transactions. Our success must mean something beyond numbers. We are committed to giving back and being present where it matters most.”
This commitment was evident in the dual pillars unveiled at the event:
The Bangbet Hospital Support Fund, created to help patients stuck in public hospitals due to unpaid bills.
The Friends of Bangbet Empowerment Program, which celebrates and supports everyday Kenyans with practical tools like motorcycles and household items.
The Hospital Support Fund was launched following a direct engagement with St. Mary’s Hospital, where Bangbet staff witnessed firsthand the difficult conditions facing many patients. To address this, the company committed Ksh 1,000,000 to help clear medical bills — particularly for mothers who had recently given birth and road accident victims.
Sister Dr. Rose Nafula, CEO of St. Mary’s Hospital, praised the support as deeply impactful: “We are truly overwhelmed by this act of compassion. Many of our patients are hardworking Kenyans who simply need a little help to get back on their feet. The Bangbet Hospital Support Fund is not just clearing bills — it is restoring hope, healing families, and giving people a second chance.”
What sets Bangbet’s approach apart is how seamlessly it aligns with its day-to-day values. The Changing Lives initiative wasn’t branded with betting slogans or product messages. Instead, it was organized in full compliance with regulatory standards, with no betting promotions involved — a deliberate choice reflecting the company’s respect for ethical guidelines and public trust.
Rev. Dr. Jane Mwikali Makau, Chairperson of the Betting Control and Licensing Board (BCLB), was present at the launch and described the initiative as exemplary.
“This noble act is a shining example of the kind of impact we expect and encourage from all licensed operators,” she said. “Let this moment mark a renewed commitment to collaboration between the private sector and community institutions.”
For Bangbet, corporate social responsibility is not a public relations tool. It is about listening to communities, identifying real needs, and responding with humility and accountability.
The Friends of Bangbet program, for example, was designed not to reward celebrity figures or influencers, but to recognize everyday resilience — from small-scale traders to struggling parents. The tools gifted at the event were meant to generate income, reduce stress, or improve daily life.
“These are not luxuries,” Gichuchi noted. “They’re opportunities. Each one of these items is part of someone’s next chapter. And we are honored to walk with them.”
As Changing Lives evolves, Bangbet plans to work closely with hospitals, communities, and regulators to ensure transparency, effectiveness, and sustained support. The company has made it clear that it views its license to operate as a social contract — one that goes beyond compliance into shared responsibility.
In closing, Gichuchi reminded guests that the event was not an end in itself. “We believe in going beyond business. We believe in building people. In standing with communities. And in creating impact that lasts long after the applause has faded.”
For Bangbet, CSR is not a campaign or an event — it is a value system. And Changing Lives is just the beginning.
