In a heartwarming collaboration, leading retail giant Naivas Supermarkets and mobile money powerhouse Safaricom M-Pesa have joined forces to celebrate mothers across the nation with a special Mother’s Day activation. The initiative, held on May 10th and 11th, 2025, at select Naivas stores in Nairobi, aimed to recognise the pivotal role of mothers in household purchasing decisions while promoting the adoption of digital payment solutions.
The partnership saw female shoppers who utilised M-Pesa QR code payments at participating Naivas outlets rewarded with a range of delightful incentives, including Naivas shopping vouchers and Safaricom airtime. This gesture of appreciation sought to enhance the shopping experience and acknowledge the significant influence mothers hold within Kenyan households.
Andreas von Paleske, representing Naivas, emphasised the supermarket chain’s deep community roots and the central role mothers play in their customer base. “Our partnership with Safaricom’s MPesa is a key step in our strategy to integrate digital solutions that enhance convenience and value for our customers,” he stated.
Echoing this sentiment, Acting Chief Channels Officer at Safaricom Martin Chere expressed pride in the collaboration, highlighting the opportunity to bring joy to mothers during Safaricom’s year-long 25th-anniversary celebrations.
“We believe in celebrating the pillars of our society, and especially mothers who play such a vital role in our communities,” he remarked.
“This partnership is a testament to our commitment to creating meaningful experiences for our customers and enhancing their shopping experience through secure and seamless payment options.”
The coming together of these two trusted Kenyan brands underscores a shared commitment to digital transformation and customer experience innovation. Leadership teams from both Naivas and Safaricom actively engaged with customers in select stores on Sunday, May 11th, demonstrating the ease and benefits of the partnership.
Naivas, with its extensive network of 110 stores nationwide and over 2.5 million active loyalty program members, continues to focus on providing a superior shopping experience. Safaricom M-Pesa remains dedicated to driving financial inclusion through innovative digital solutions. This collaboration marks the beginning of a deeper engagement between the two entities, both deeply embedded in the daily lives of Kenyans.
