Naivas Supermarkets, Kenya’s premier and homegrown retail powerhouse, has officially opened its latest branch, Naivas Lucky Summer, in the vibrant Baba Dogo neighbourhood. This expansion is part of Naivas’ ambitious growth strategy, marking its 35th anniversary and commitment to transforming community shopping experiences.
The Lucky Summer branch is Naivas’ second rollout of 2025, strategically located in one of Nairobi’s fastest-growing urban hubs. Since its inception in Nakuru in 1990, Naivas has grown from a humble shop into a leading retail brand, shaping consumer culture and contributing to Kenya’s economic development.
“The launch of Lucky Summer is not just another store opening – it’s a reaffirmation of our purpose,” said Andreas von Paleske, Chief of Strategy at Naivas.
“At 35, we are still as committed as ever to being a brand that shows up where Kenyans live, work, and dream. This store brings world-class retail closer to the people of Baba Dogo and is a testament to our continuous investment in Kenya’s future.”
Key Highlights of Lucky Summer Branch
Strategic Location: Situated in Baba Dogo, a high-density, high-potential urban hub, the branch strengthens Naivas’ presence in Nairobi’s northern suburbs.
Customer-Centric Design: Modern, intuitive layout optimized for convenience and speed, stocking fresh produce, essentials, and local favorites under one roof.
Economic Impact: Expected to create 70+ new jobs, boosting local employment and stimulating enterprise growth in the surrounding community.
“Naivas has always stood for value, trust, and Kenyan resilience,” added von Paleske.
“With Lucky Summer, we celebrate not only 35 years of business success but also the people who’ve made the journey possible.”
Looking Ahead
The Lucky Summer branch exemplifies Naivas’ strategic plan to sustainably scale operations, foster deep community impact, and unlock new growth through partnerships, innovation, and operational excellence.
As Kenya’s retail landscape continues to evolve, Naivas remains steadfast in its mission to empower communities, elevate shopping experiences, and contribute to the nation’s socio-economic progress.
