Naivas Supermarket has concluded its nationwide Kikwetu consumer campaign, bringing to a close one of the retailer’s largest customer reward programmes that saw shoppers win vehicles, motorbikes and household items.
The 12-week campaign ended with a logbook handover ceremony at the retailer’s head office, where final winners received ownership documents for brand-new cars and motorcycles.
The promotion, which ran across all Naivas outlets countrywide, rewarded customers for shopping at the stores, with the retailer saying the initiative aimed to recognise loyalty while improving livelihoods.
Naivas Chief Executive Officer Andreas von Paleske said the campaign reflected the retailer’s journey from a small family store to a national brand.
“Today is not just the end of a campaign but a celebration of the journey we have taken together with our customers,” he said.He noted that Naivas started as a small store in Nakuru built on trust and affordability, and has grown into one of Kenya’s leading retail chains while maintaining strong community roots.
Mr von Paleske said the name Kikwetu — a Swahili word meaning “ours” — symbolises shared growth and collective success among Kenyans.
“The campaign was designed to reflect the everyday spirit of Kenyans — the hard work, the sacrifices and the dreams people pursue daily,” he said.
Unlike seasonal promotions, the Kikwetu campaign focused on prizes with long-term value. During the campaign period, Naivas awarded six new cars, 45 motorcycles, electronics, home and kitchen appliances, school supplies, and food items including the retailer’s popular mbuzi and chicken offers.
Naivas Head of Marketing Florence Saronge said the campaign focused on practical rewards that directly support families. “This was about meaningful rewards. A motorbike can support a business or employment. A car can expand opportunities for a family. Electronics can improve access to information and services,” she said.
Some winners said the prizes would have a direct impact on their lives. One motorcycle winner said the reward would help improve their income and daily mobility.
Throughout the campaign, Naivas said it maintained transparent draws and regular communication with customers to build trust.
Mr von Paleske thanked customers for their continued loyalty to the brand.“Our customers are at the centre of everything we do. Their support has helped us grow, and we remain committed to offering value, convenience and community-focused services,” he said. Naivas said it will continue investing in customer-focused programmes as it expands its footprint across the country.
